(VIDEO) Police Called on Boy Selling ‘Ice Cold Beer,’ But His Clever Sign Leaves Them Laughing
In a small Utah town, a simple sign sparked concern—and a whole lot of amusement. When an 11-year-old boy named Seth set up shop selling what appeared to be “Ice Cold Beer,” some neighbors grew alarmed and called the police. But what happened next revealed just how clever this young entrepreneur truly was.
Seth, who had a knack for business, knew he needed a unique twist to stand out in the hot summer heat. Instead of the typical lemonade stand, he put up a sign that boldly advertised “Ice Cold Beer.” But here’s the catch—Seth wasn’t selling alcohol at all. Upon closer inspection, the police discovered that the word “Root” was written in smaller green letters just above “Beer,” making it clear that he was offering root beer, not the alcoholic kind. The word “Root” was cleverly obscured from a distance, catching the eye and sparking curiosity without actually misleading anyone.
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When the police arrived, they couldn’t help but be impressed by Seth’s marketing genius. Far from reprimanding him, they saw his sign as a brilliant strategy. The Bigham City Police Department was so amused by the incident that they shared the story on Facebook, where it quickly went viral.
One user commented, “That’s a kid destined to be a great marketing expert! He knew how to get people’s attention. Seems it worked, and he got police protection as well.” Another wrote, “He’s savvy, neat, and clean! Hardworking and thinking about what appeals to the public… he can go anywhere with that mindset! And with that community of great police officers supporting him, he’s already got mentoring! I love this!”
While some might think the neighbors who called the cops should feel embarrassed, the police had a different take. In their post, they stated, “Our citizens should never feel ashamed or embarrassed to call us. They were just calling in what they felt was a suspicious circumstance. No harm, no foul.”
In the end, it was just a young boy testing his entrepreneurial skills with a clever sign—and succeeding. The police were so impressed by Seth’s ingenuity that they even tried a few bottles of his root beer, cooling off on what was a very hot day in Utah.
