This powerful 9/11 Budweiser commercial, paying tribute to our nation, aired only once

Though 19 years have passed since the tragic events of September 11, 2001, when nearly 3,000 lives were lost in a terrorist attack, the memory remains as vivid as ever. 9/11 is a day of immense sorrow, yet it also symbolizes the resilience and patriotism of the American people. In the face of devastation, the nation stood united, with the world mourning alongside the U.S.

In those difficult days, Budweiser released a commercial that deeply moved viewers across the country. It was so emotional that even the toughest hearts were touched.

The ad features Budweiser’s iconic Clydesdale horses making their way through New York City. Passing landmarks like the Statue of Liberty and crossing the Brooklyn Bridge, they arrive at a park, pausing to gaze at the skyline—a somber and respectful tribute. The underlying message is clear: “Never forget, and never let this happen again.”

The commercial only aired again on the 10th anniversary of 9/11. Paul Chibe, VP of Marketing at Anheuser-Busch, explained, “Our 9/11 Clydesdales tribute ad is very special to us. We were proud to re-air it on the 10th anniversary to help raise awareness for the National September 11 Memorial & Museum. The subtle changes in the ad reflect the passage of time, but the core message remains—never forget those lost and affected by 9/11.”

Watch the touching advertisement below—it truly is unforgettable.